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Product Manager

Product Management Anaheim, CA

Company Description

Etekcity is an e-commerce retailer, IoT company, and family of successful household brands. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room, or one of our Cosori air fryers en route in an Amazon package. Maybe you’re really techy and you’ve set up several Voltson WiFi outlets at home with our app, VeSync.

Though we’re a young and energetic company, we’ve had tremendous success, and we’re constantly growing our team. As we garner more and more industry attention—just check out our awards from CES Innovation, iF Design, IGA, and Red Dot—we also need driven and talented people to join our team.

That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects—they’re confident in their work, yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.

Job Overview

We’re excited to find an innovative product manager to join us. This role best suits someone who is passionate about creating new and expanding product lines in household goods and iOT products categories. This role will deeply involved in determining product requirements, specifications, pricing, and assisting with product marketing strategies. This individual loves to get stakeholders together and achieve the best end product. This individual is natural at problem solving and loves to innovate to gain competitive edge in the industry.


      Set the long-term vision/ideation and optimize business strategy for products

      Define the product strategy and roadmap that fit the business and appeals to consumers

      High-level knowledge of key demographics and innovative perspective on product development

      Conduct deep analysts and discover findings to identify new leads, potential new market opportunity, and new technology trends.

      Assesses market competition by comparing the company’s product to competitors’ products

      Deliver MRDs and PRDs with prioritized and justified features

      Bring new products to market by proposing product requirements and product development programs, analyzing the ROI, and establishing time schedules with engineering and CM

      Shapes marketing communication and strategic positioning around product

      Understand the entirety of product development process and critical milestones

      Deeply involved in initiating and managing the entire product development from ideation to pilot production

      Oversee the product line’s life cycle and anticipate any problems

      Able to use data, feedback, and metrics to bring evidence-based decision-making to overall communication

      Collaborate with Development team on product enhancements/customer requests

      The key player in formulating and reviewing the accuracy of product materials such as user manual, quick start guide, technical video scripts, process flow charts, product training materials, etc.

      Practice discretion while discussing the production roll-out and maintain confidentiality

      Attend and represent the company at trade shows and local events


      2+ years of product development experience

      Bachelor’s degree in Marketing/Consumer Psychology/Social Sciences or related fields

      Mechanical/electrical engineering background or knowledge is a plus

      Strong analytical and problem-solving skills

      Ability to effectively prioritize and execute tasks

      Proficiency with MS Office applications, with advanced skills in MS Excel

      Ability to look at problems from multiple perspectives and formulate a theory before execution

      High level of presentation and interpersonal skills

      Must be highly self-motivated, with a high level of proactiveness and the ability to multitask