Product Marketing Manager
Product Anaheim, CA
Create a comprehensive GTM strategy for all new product launches by working with cross-functional team to successfully schedule and create deliverables assets and contents
Demonstrated success in positioning and launching differentiated products that meet the exceed business ob
Subject matter expertise in a particular product or market. This should include specific industry or technical knowledge
Deep understanding of how a product is sold and the channels they are sold into and come up with high-level strategy to maximize success rate
Develop and evolve market segmentation for each product offering by reviewing NPD data and other data insights
Build on product messaging that sets new products apart from others in the market to give them a unique selling point
Analyze sales data and channel information and then create plans to improve product line sales by using, but not limited to marketing and sales techniques
Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups, and sales data by collaborating with multiple departments and staff
Create consistent positioning statements, messaging and the associated proof points for public-facing marketing collateral
Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
Plan and participate in the launch of new services and products which involve several different departments
Brief the press and PR teams about new products and take part in the presentation
Review inventory levels and ensure product availability for promotions and special events to meet the projected demands
Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
Use market research data to establish product pricing
Collaborate to create content such as case studies, videos, website copy and blog posts
Speak and present about products to both external and internal audiences
Create and present information about the products and the markets these products serve
Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line
Proven ability to influence cross-functional teams without formal authority
The ability to influence and work collaboratively with sales, marketing and Product Management
A bachelor's degree in marketing/business/psychology or equivalent experience
At least 3+ years in a combination of Product/Growth/Lifecycle Marketing roles
Analytical chops, with experience using BI tools is a plus!
Hands-on experience managing a funnel and life cycle communications.
Prefer experience in 2-sided marketplaces with both supply and demand.
Intellectually curious, empathetic, and driven to solve hard problems
Highly structured, data-driven problem solver.
Savvy communicator who can distill complex concepts into clear and compelling messaging.
Ability to thrive in a fast-paced startup-like environment.
Comfortable making decisions amidst ambiguity, strong bias for action.
Adept at and enjoy partnering cross-functionally.
Experience with A/B testing and post-campaign analysis.
Knowledgeable about the marketing tech stack and notification platforms.
Passionate about our mission to empower underserved hourly professionals and hospitality businesses and pioneer the future of work.
Excellent written and verbal communication skills, possibly including some copywriting skills
Highly collaborative and excellent teamwork skills