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Social Media Specialist

Marketing Anaheim, CA

Job Overview


We’re a global IoT company based in Southern California and we’re looking for a creative, passionate, and caring social media community manager that would like to be part of a highly creative and active marketing team that care about the engagement and overall growth of our online community and brand experience. The successful candidate will be responsible for the overall management and experience of our online communities and able to creatively generate leads and engagement by utilizing and/or curating the most effective content. 


Responsibilities


  • Manage all company’s social media accounts and communities

  • Ensure communities and our followers feel valued and belonged by managing the overall experience of our social platforms and responding promptly in a friendly manner

  • Drive social media and community strategy, management, and brand voice across company social channels (e.g., Instagram, Facebook, YouTube, Twitter, and linkedIn)

  • Strategie and collaborate with cross functioning departments for content creation and development 

  • Manage all social campaigns and calendars

  • On top of trends and conduct in-depth research for the best practices and industry insights before execution or publication

  • Collaborate with internal team to introduce new products by utilizing all of the appropriate social platforms and  communities available

  • Create and drive organic social media content and maintain a robust editorial calendar including news, holidays, cultural events, company and community milestones, etc. 

  • Creatively encourage user-generated content within out communities and social followers

  • Create an original social/community programs to grow the overall social metrics

  • Actively monitor, listen, and manage our social community posts/responses, engage and facilitate authentic communication, and forward community members to Customer Support and Marketing departments as needed

  • Develop a rigorous approach for testing, tracking, and measuring social media and influencer initiatives; compare results to objectives in order to offer recommendations and decisions

  • Spot new social media and influencer trends and tools that could positively impact the brand experience and open up new opportunities

  • Manage third-party influencers as well as social media vendors 

  • Analyze and interpret the results of social media campaigns and community programs to measure, learn, and optimize future initiatives

  • Create performance reports of all social accounts and communities

  • Work on special projects and other tasks as assigned 




Qualifications


  • Creative and curious individual with the willingness to continuously grow and experiment new approaches

  • Strong ownership of all company social and community platforms

  • Comfortable to be the social media and community spokesperson when responding to public comments and reaching out to influencers and social business partners

  • 2+ years of experience in digital or social marketing or other related fields are required

  • Customer service or related field experience is a plus

  • Must have outstanding English written and verbal communication skills

  • Highly detail-oriented

  • Experience with social performance tracking and able to formulate a comprehensive reports

  • Experience in managing social media channels for B2C businesses

  • Expert with Facebook, Instagram, Twitter, and other upcoming social platforms

  • Working knowledge of major digital marketing tools (Sprout Social, Hootsuite, etc)

  • Love to collaborate in a vibrant, dynamic, and flexible in a fast-paced working environment

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